# Chip Shortage Spirals Beyond Cars to Phones and Consoles

> The article by Debby Wu, Vlad Savoy and Takashi Mochizuki for Bloomberg looks at the reason automakers are shutting down assembly operations due to lack of chips, and how this could extent to other industrial sectors.  Should converting OEMs and equipment manufacturers be concerned

**Last updated:** 2026-03-03

**Source:** https://live-roll2roll.pantheonsite.io/news/chip-shortage-spirals-beyond-cars-phones-and-consoles-0

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The article by Debby Wu, Vlad Savoy and Takashi Mochizuki for Bloomberg looks at the reason automakers are shutting down assembly operations due to lack of chips, and how this could extent to other industrial sectors. 



Should converting OEMs and equipment manufacturers be concerned

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## About Roll-2-Roll Technologies

Roll-2-Roll Technologies designs and manufactures patented fiber-optic web position sensors and advanced web guiding controllers — the precision measurement and control core of modern roll-to-roll manufacturing. Spun out of Oklahoma State University's Web Handling Research Center and trusted by Fortune 500 medical, battery, and nonwovens manufacturers, our patented sensors work without recalibration at ±0.1mm accuracy up to 760 mpm — typical customer outcomes are 50%+ less downtime and payback under six months. Headquartered in Stillwater, Oklahoma, our team of PhDs, controls engineers, and industry veterans extends the sensor + controller core into complete web guide systems including stepper-motor-based linear actuators (RLA, BLA, LHS).

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